Sony has given a clearer indication to it’s camera business unit’s future. Sony announced a Ultra-compact new camera with interchangeable lenses, APS-size sensor and AVCHD; and is planning at least two new additions to α DSLR line-up
The Ultra-compact new α camera with interchangeable lenses is in development should launch in 2010, Sony is also planning to launch a mid-range successor to α700. You should also see the introduction of HD video into Sony’s entry and mid level DSLR camera’s
Sony also announced 3 new lenses currently in development including Zeiss Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Sony Super Telephoto 500mm f/4 G Lens. Hopefully this will be ready for the world cup but I don’t think we should hold our breath.
Sony also announced 3 new lenses currently in development including Zeiss Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Sony Super Telephoto 500mm f/4 G Lens. Hopefully this will be ready for the world cup but I don’t think we should hold our breath.
One annoyance I have with this announcement from Sony is the fact that they tend to show their cards a little too early, if the launch of these products is planned around the end of the year it once again, like the launch of the α900, allows Nikon, Canon and the rest to plan counter strategies and develop products to directly compete with the α’s. So if I have one request it is that Sony speed up the release to market. All in all though, as a Sony user I am extremely happy to see that movement has finally come in Mid range enthusiastic market and lenses areas.
Full press release
22 February 2010
Sony highlights digital imaging strategy at PMA:
Ultra-compact new camera with interchangeable lenses, APS-size sensor and AVCHD; more additions to α DSLR line-up
• Ultra-compact new α camera with interchangeable lenses in development for launch 2010
• Additions to mainstream α family and mid-range successor to α700
• New lenses in development including Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Super Telephoto 500mm f/4 G Lens
At PMA this year, Sony confirms plans to further expand the appeal of its digital imaging range. Additions to the α (”alpha”) range of DSLR cameras will be joined by a new product concept that makes high-quality imaging accessible to an even wider audience of photographers.
Ultra-compact camera with interchangeable lenses and APS-C sensor
In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.
Mainstream DSLR range to grow further
Sony also confirms that the current α range will continue to grow with the introduction of further new mainstream DSLR models using the newly-developed Exmor APS HD CMOS sensor and integrating HD video function with AVCHD format.
New DSLR lenses from Sony
The α family of over 30 interchangeable lenses and teleconverters is set to grow with the addition of exciting new models. Shown in advanced pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens. Scheduled for launch in 2010, this bright, wide angle prime is an ideal choice for reportage, naturally lit interiors and other quality-critical handheld shooting applications. Displayed as a mock-up on the Sony booth, the newest lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm f/4 G with class-leading optical performance.
